Archive for how to promote business online
To Schedule or Not to Schedule: How Important is Marketing?
Posted by: | CommentsRAGJYUA6YTGR
Do you schedule marketing time on your calendar? I think marketing time needs to be a standard appointment on your schedule; otherwise, it gets too easy to set it aside. When I set things aside, I don’t do them until they become critical. That is NOT how you want to market your practice.
Marketing your practice needs to be done on a consistent basis to be truly successful. So many times we market until we have clients to fill the holes in our schedules and then we stop marketing until Read More→
Using eBooks to Attract Clients
Posted by: | CommentsAs a service professional, you can use an autoresponder system to send out “freemiums” like special reports and recordings. One great freemium to offer your potential clients is an eBook about a topic in your practice area.
With all the knowledge you have from your years of practice, you can write an eBook in a few hours. You can even develop the book by writing the chapters as blog posts. Repurposing your information this way really leverages your time and knowledge.
Once you have decided on your objectives and your Dream Client profile, you will have a good idea of the type of information your Dream Clients are looking for early in their decision-making process. Use your existing materials to provide information that is valuable. Then you can turn it into a PDF document that your subscribers can download when they opt-in to your email system.
Remember that clients need to be reminded about your services at least 7 times before they will pick up the phone to make an appointment. Take advantage of this time by offering your potential Dream Clients the information they want. That’s how your practice will start to get found online.
If you’d like to learn more about how to market your professional practice, join the Tech Therapy Action Group that starts January 25th. Learn how you can get your practice found online.
Offering a Client Kit Freemium
Posted by: | CommentsSolo service professionals often think that they have no “product” to offer as a free gift for online subscribers, so we are talking about different “freemiums” or free information products you can offer potential clients. One such freemium is a “client kit.”
Depending on the services you offer, your kit could include:
- Frequently Asked Questions
- Organizing Aides
- Monitoring Forms
- Top Tips to Deal With [Problem You Solve]
- How to Prepare to Work With a [Your Specialty]
- Your Client Questionnaire
- Any Other “Freemium” You Offer
What I like most about a client kit is that it’s so simple to direct your potential clients to it. The delivery of your Client Kit can be totally automated. They all receive the same information. It doesn’t matter if you are busy when your potential client wants information – or that he wants information at midnight.
If you want to learn more about leveraging your Client Kit to attract clients, the January Tech Therapy Action Group is now forming. Click on the tab at the top to learn more about how online writing can attract clients for your practice.
3 Key Points for Using Special Reports to Attract Clients
Posted by: | CommentsWhether you are a lawyer, therapist, coach or healer, potential clients are online seeking information long before they ever pick up the telephone to call for an appointment. Like most service professionals, your new clients tend to ask the same questions at your initial meeting.
By getting into the mind of your potential client, you can think about those early questions they have about your services
- When should they seek out your services
- What is typically included in your service
- Quick tips to relieve their immediate pain
- Basic information about your specialty practice area
and develop these initial questions into a Special Report for your potential clients.
Key point #1: The vast majority of your potential clients do not even know they are looking for your service. That’s right. Only 3% are actually searching for your solution.
Most people in the “potential client” stage want information and a way to relieve their immediate pain – whether it is physical, relationship or financial pain. Special Reports can provide this type of information to them.
Key Point #2: The vast majority of your potential clients would hire you if they knew you and your services better. By offering your potential clients a Special Report as a “freemium” or giveaway, you can educate them and reach out to them through email, a Facebook Fan Page or other social media marketing.
Key Point #3: The process of sending out your Special Report can be totally automated. This saves you time and effort. It also provides a way to ensure that all your client inquiries are treated equally. No more lost messages or scraps of paper found weeks later at the bottom of your purse.
