Archive for get more clients
Still Think Social Media is a Waste of Time?
Posted by: | CommentsA new study shows 48% of Americans older than 12 have at least one online social media profile. That’s doubled since 2008. When you shake out the numbers though, you realize how significant this growth is.
- 18-24 year olds – 77%
- 25-34 year olds – 65%
- 35 – 44 year olds – 51%
Add that to last year’s findings that women over 50 were the fastest growing segment in social media and you see where business is heading. Or you should. And here’s the biggest finding (my opinion) in the whole study:
For the first time, more Americans say the Internet is “most essential” [form of media] to their lives when given a choice along with television, radio, and newspapers.
Now do you see? If you are a solo professional who is still spending a King’s ransom on yellow page ads, know that you are a dying breed. And know that there are no and low costs ways to have an online presence that really attracts clients to your practice.
If you want to learn more about how to get an online presence for your professional practice, check out our Tech Action Group. The course will be starting in a couple weeks. Take it and you can develop an online presence before the kids are out of school for the summer. With the techniques you will learn, you can attract your dream clients and get your practice found online.
To Schedule or Not to Schedule: How Important is Marketing?
Posted by: | CommentsRAGJYUA6YTGR
Do you schedule marketing time on your calendar? I think marketing time needs to be a standard appointment on your schedule; otherwise, it gets too easy to set it aside. When I set things aside, I don’t do them until they become critical. That is NOT how you want to market your practice.
Marketing your practice needs to be done on a consistent basis to be truly successful. So many times we market until we have clients to fill the holes in our schedules and then we stop marketing until Read More→
3 Key Points for Using Special Reports to Attract Clients
Posted by: | CommentsWhether you are a lawyer, therapist, coach or healer, potential clients are online seeking information long before they ever pick up the telephone to call for an appointment. Like most service professionals, your new clients tend to ask the same questions at your initial meeting.
By getting into the mind of your potential client, you can think about those early questions they have about your services
- When should they seek out your services
- What is typically included in your service
- Quick tips to relieve their immediate pain
- Basic information about your specialty practice area
and develop these initial questions into a Special Report for your potential clients.
Key point #1: The vast majority of your potential clients do not even know they are looking for your service. That’s right. Only 3% are actually searching for your solution.
Most people in the “potential client” stage want information and a way to relieve their immediate pain – whether it is physical, relationship or financial pain. Special Reports can provide this type of information to them.
Key Point #2: The vast majority of your potential clients would hire you if they knew you and your services better. By offering your potential clients a Special Report as a “freemium” or giveaway, you can educate them and reach out to them through email, a Facebook Fan Page or other social media marketing.
Key Point #3: The process of sending out your Special Report can be totally automated. This saves you time and effort. It also provides a way to ensure that all your client inquiries are treated equally. No more lost messages or scraps of paper found weeks later at the bottom of your purse.
Get Found Online: Don’t Go It Alone – Get a Mentor
Posted by: | CommentsMany solo practitioners stall out when trying to market their practices. After a long day it can be so easy to blow off the networking event or to postpone writing that blog post or article. In moments like these, having a mentor or a mastermind group is crucial.
Mentoring is a concept that originated in Homer’s Odyssey. She or he has the wisdom that only experience can provide. Mastermind groups include colleagues who act as a supportive group to
A mentor or MM group can act as your accountability partner.
I’ve been in solo practice for many years. I’m organized, efficient and rebellious at heart. Even when I’m the boss, I tend to want to defy authority. There are just some days I don’t want to blog or write an article or go somewhere after work. Coupled with my introvert tendencies, this could be a combination for disaster in terms of marketing my practice.
But because I have a mentor, I often do these things even when I don’t want to. Having a mentor is often the only extra push I need to get things done. I know it sounds a little silly. It’s like paying to babysit myself almost. That’s how I used to think of it anyway.
There are many reasons to have a mentor or mastermind group, including
- Provide valuable feedback on your marketing efforts from different perspectives
- Coach you in new areas or areas where you need more strengths
- Help you set business and personal goals
- Hold you accountable to the goals you set
- Expand your resources and connections
- Fresh inspiration and perspective
- Synergy of energy, dedication, challenge, trust, honesty and respect
Ben Franklin and Andrew Carnegie attributed much of their success to mastermind groups. Napoleon Hill went so far as to say, “No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.”
Consider getting a mentor or joining a mastermind group in 2010 if you are a solo professional who struggles with marketing your practice. You don’t have to do it alone. So get a mentor or MM groups if you want to get your practice found online.
