Archive for get found online

Defining your Dream Client is the most important first step in developing a marketing plan for your practice. Next in line is doing some keyword research. Keywords are those words and phrases that people type into search engines.

Since keywords are the basis of finding your practice online, you want to be sure you have researched the keywords your Dream Clients are using to look for your solutions. It is important to Read More→

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Last month Facebook made substantial changes to its Privacy Policy. Since you are interested in getting your practice found in online searches, you need to consider how you can use your Facebook profile to help you. On Monday I’m hosting a call to help you Tweak Your Facebook Privacy Settings to Attract Clients. The sign-up box is over there on your right.

It’s a preview for the Tech Therapy Action Group that begins on January 25th.

On the call we’ll talk about the privacy changes and how you can use your FB profile to showcase your practice. And if you have ever had the “friend a client” dilemma, I’ll show you how you can limit the information that some “friends” see.  As you can see, it’s a very useful call. Go ahead, sign up now.

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“What’s a good Twitter name?” is a question I get asked quite often. I joined Twitter 16 months ago so I’m somewhat of an “old timer” in the Twitterverse. To some that makes me an expert, even though I don’t profess to be one.

Here’s what I’ve noticed about Twitter names

  1. If you have a “brand” it’s best to use your brand name for business tweets.
  2. Without a brand, your name is a good place to start. You could also try a combination of your name & service or industry or location.
  3. Shorter is definitely better. When others “retweet” your posts, a shorter name takes less precious real estate on Twitter’s 140 character count.
  4. You can change your Twitter name, unlike many services that don’t allow changes to your user name, you can change anytime on Twitter.
  5. Case doesn’t matter when people search for you, but the way you type your name into Twitter is how it will appear. It’s the difference DIYDivorceFL and diydivorcefl.
  6. It helps to say it out loud. Sounds corny but it works. Be sure you can easily tell people what your Twitter name is. 4unow, fouryounow, foreunow – all quick and easy but imagine telling someone how to find you.
  7. Avoid numbers and underscores. They are much more difficult to type on mobile devices – often requiring a different screen. I didn’t understand the importance of this until I started tweeting from my phone.
  8. Be sure to carefully look at your user name to make sure there are no unintended words when you combine words. For the life of me I can’t think f an example right now, but you’ve seen this happen.

Don’t wait around trying to find the perfect Twitter name. Go there now and just start. Remember #4 – you can always change your Twitter name later.

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Here are 5 Marketing “musts” for your practice:

  1. Know Who Your Dream Clients Are. You must clearly define WHO you help and the problem you solve for your Dream Clients. But that is just the start. You need to know everything about them – from language to where they hang out – it is important to really know who your clients are.
  2. Know Your Uniqueness. There are plenty of attorneys, therapists, coaches, healers and accountants out there. What is it that sets you apart from every other one?
  3. Have a Great Elevator Speech. In its shortest form, your elevator speech says, “I help [Dream Clients] [problem you solve]. I help experienced solo professionals get their websites found in online searches.
  4. Professional Photo. You don’t have to be in a stuffy business suit, but have a professional headshot photo.  Use it on your written materials like brochures, on your website and blog and for your profile picture online. (Upload it to Gravatar so it appears everywhere). Department store photos are inexpensive and fine if you have the skills to do some basic photo editing.
  5. Networking. Whether online or in person, solo professionals need to get out more. Don’t just hang out with others in your profession. Go to events held by related professions. If you are an accountant who specializes in small businesses, look for small business owners at Meetup Groups, the local Chamber of Commerce or service group like Rotary International. The same goes for your online connections on LinkedIn, Facebook and Twitter.

These are just 5 “musts” to help you start your online marketing campaign so you can get your practice found in online searches.

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