Archive for build online presence
Tech Therapy Action Group Starts Monday
Posted by: | CommentsIf your New Year’s Resolutions included getting serious about marketing your services, join me for the Tech Action Group that starts on Monday, January 25th at Noon, ET. This is a step-by-step 4 week guide to leveraging information you already have into marketing materials you can use to get your practice found in online searches.
Each week we’ll meet by telephone so you can discover everything you need to build a web presence that will get your practice found and show you how to develop your Dream Client profile. We’ll use articles, blogs and social media. And each week you will have 3 Action Steps to complete.
On each Friday we will have a quick check-in call so you can get feedback on your Action Steps. It also helps keep you accountable and on track with creating your marketing materials. At the end of our four weeks, you will have 5 completed marketing items to use to help your practice get found online. How cool is that?
You will also get access to some special tools that I’ve developed in concert with my mentor. And your access will be 24/7 so it will be super-convenient for you.
And you’ll meet with me individually to be sure that your DIY marketing efforts are on track.
If you want a ton of marketing knowledge and 5 completed marketing materials that you can use in February, this is the Group for you! And it is all Risk Free. Just join in and take your Action Steps. If it’s not for you, you can cancel and get your money back.
Click on the Tech Action Group tab at the top of this page to register now.
Tech Action Group Preview Call – Tweak Your Facebook Privacy To Attract Clients
Posted by: | CommentsLast month Facebook made substantial changes to its Privacy Policy. Since you are interested in getting your practice found in online searches, you need to consider how you can use your Facebook profile to help you. On Monday I’m hosting a call to help you Tweak Your Facebook Privacy Settings to Attract Clients. The sign-up box is over there on your right.
It’s a preview for the Tech Therapy Action Group that begins on January 25th.
On the call we’ll talk about the privacy changes and how you can use your FB profile to showcase your practice. And if you have ever had the “friend a client” dilemma, I’ll show you how you can limit the information that some “friends” see. As you can see, it’s a very useful call. Go ahead, sign up now.
Afraid to Commit to a Blog?
Posted by: | CommentsYou’re busy. As an independent professional, you’re busy with your practice and your life. You don’t have time to blog. If that’s your belief, there is still hope for getting your practice found online.
One of the criteria for getting search engine attention is to have links to your website. A simple strategy for getting links to your website is to leave comments on other blogs. Whether it’s Word Press, Typepad or Blogger, the commenting systems allow you to leave a link to your website whenever you leave a comment on a blog post.
If you want to get found online, you will want to leave comments on popular blogs in your practice area. Do a blog search on Google to find blogs in related fields or even in the same practice area but different geographic location. A Divorce Financial Analyst could comment on the blogs of other divorce professionals like lawyers, real estate brokers and therapists.
You can start this strategy today. And while leaving comments isn’t a substitute for a blog, it is a good way to start easing into building an online presence to get your website found online.
If you are ready to step up your efforts to get your website found online, join the Tech Therapy Action Group and you’ll discover how you can use your existing materials to get your practice found in online searches.
3 Social Network Marketing Mistakes
Posted by: | CommentsMany solo professionals are using social media services to market and to build an online presence for their practices. If you are ready to start a social media marketing campaign, don’t make these 3 marketing mistakes:
- Being totally serious and all business all the time. Building a social network is about letting people get to know you. Whether it is your dog, your kids or your exercise routine, let people get to know something personal about you. I don’t advocate giving out private information online, but something personal about you that others can relate to helps build trust. In 2009 I shared about quitting smoking and my elderly wiener dog’s illness, which earned me a mention in an article in the local Daily Business Review newspaper.
- Jumping right into marketing. Just like you don’t walk into a community event and start selling your services or products, you shouldn’t start tweeting or updating a constant stream about your practice. Take time to build your relationships before you start marketing yourself. This means don’t market more than 15-20% of the time when you begin social media marketing.
- Not getting engaged. This mistake is about being involved with your followers and connections. Read their blogs and leave comments. Respond to and retweet their tweets. Ask them for guest blog posts. Send them a message or a shout-out if you enjoy something they post. Help your friends promote their events. Do your part. This is about building online community.
Social media services like Facebook, Twitter and LinkedIn allow solo professionals to make connections across the globe. Don’t be caught making these 3 social media marketing mistakes when you market to get your practice found online.
