Get Your Practice Found in Online Searches- Reboot Time!

Posted on September 9, 2012 by Pamela S. Wynn

The Tech Action Group has been completely revamped so that you can listen and learn in bite-sized pieces each month. That’s right. The TAG has gotten a complete reboot – or should I say, “the boot?” Tech Therapy will now bring you monthly calls on topics that will help you get your practice found in online searches and empower you in the use of technology.

The first call will be held September 26th at noon Eastern time. I will be talking about Listen to Your Clients and Make Money Online.The call will last about an hour and there will be time for questions toward the end. On the call I will tell you how you can listen to your current clients and take what you hear to create a stream of new clients from your website. Remember, each of the calls is designed to help you get your practice found in online searches so you can create a flow of new clients for your practice – this call is one of the foundation pieces that you need to have so that you understand what it takes to get your practice found in online searches.

In addition to being bite-sized chunks of easy-to-understand and implement online visibility tips, the monthly calls are set up to be a complete, affordable online marketing course – Vibrant Visibility Online -when you listen to all 12 calls. Each of the calls is designed to give you concrete action steps to get your practice found in online searches. But you turbo-charge your efforts when you put all 12 steps together….What would it feel like to be looking back over a successful back to school online client-attraction campaign this time next year? Don’t you have an hour a month to devote to that outcome?

Here are some of the topics I have lined up for your Vibrant Visibility Online calls in addition to our first call Listen to Your Clients and Make Money Online:

The 3 Best Ways to Research Your Clients and Boost Your Bottom Line

THE Secret to Getting Found in Online Searches

How to Feed & Tame the Online Content Monster

Social Media – Time Sink or Mandatory Marketing Tool?

There’s another thing about committing to the monthly calls now – you get access to a members-only area on the website so you can listen to the calls anytime. Even though making the commitment to 12 calls a year on Wednesday at noon Eastern time is not all that much of a commitment in the grand scheme of your life, I know that *stuff* happens and you can’t always be on the call even with  the best planning and the beauty of recurring appointment settings, so that’s why I’m giving you this special access – and the extra savings – when you make the commitment to all 12 monthly calls – the Vibrant Visibility course – now.

Of course, there’s no obligation to purchase the entire course, you can pay monthly but you won’t have member-only access to the replays….on the other hand, if you invest in the complete course and pay in advance, you will get a substantial savings. :)

Save $50 when you enroll and pay for all 12 calls now. Get the entire course and member access for only $199.00

After each call, you will have another easy-to-implement marketing action step to integrate into your growing set of tools to help you get your practice found in online searches. And you will be conquering your technophobia and feeling more confident about all things tech. Plus, you will be creating a steady stream of clients seeking out your professional services when you get your practice found in online searches.

But if you don’t want to commit to all the calls now, that’s okay too. You can enroll in just the call on Wednesday, October 17th at noon Eastern time Listen to Your Clients and Make Money Online for a one-time payment of $24.95. So, for the cost of a dinner out, what do you have to lose? Especially when I’ll refund your money if you don’t learn something on the call about how to get your practice found in online searches. Fair enough?

October  17th Call Only – $24.95

P.S. This discount for the entire course really is only for a limited time only. That’s because it takes time to prepare student material and get everyone set up for the course so sign up before October 12th…or better yet, sign up now so you don’t forget.
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How Are You Selling Your Services?

Posted on August 29, 2012 by Pamela S. Wynn

Whether your are a coach, a therapist or a lawyer – any service professional – you are in the business of selling your services …or are you? What does a client really buy from you? What’s your “product?” I’ll tell ya, it’s not your services, experience, or your skill. And they don’t put money down for features like evening appointments. It’s way more than that. Clients buy the outcome that you provide – how they are going to feel on the other side of their pain. So it’s not the evening appointment – it is the convenience of not missing work or the economic benefit that they don’t have to miss work if they can come later. See the difference?

Even with a service product like email marketing through a system such as AWeber, you will buy the transformation on the other side, not the product itself.  I can tell you how reliable it is, its affordability, the high deliverability rate and how it helps grow your relationship with clients but you won’t buy it for those reasons. You may not even know what those features are.  You won’t even buy it because it’s like having an assistant on duty 24/7 who is never grumpy or forgetful or distracted and always gives out exactly the same information about your practice to potential clients.

But when I tell you that AWeber offers an affordable, automated path to more clients and a consistent cash flow with less effort, then you are interested in buying. That’s because I’m talking about the ultimate outcome you want- your solution. It’s what I call the transformational benefit. And that is precisely what your clients are buying – how they will feel after you help them. The universal question WIIFM – what’s in it for me?

When your product is a service,  it can be challenging to identify your transformational benefits, but your clients have already told you. You have heard your transformational benefit  in the compliments they have paid you. Whether your clients have some sort of personal transformation, feel heard for the first time or trusted you to guide them through a complicated process – it’s the way they feel on the other side that you want to highlight. If you don’t know your transformational benefit, you will just be another one of many professionals trying to sell your services in a crowded field.

If you want to know more about growing your business online, provide your email address over there on the right and I’ll send you out 5 Tools for Online Success so you can get your practice found in online searches.

 

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Biggest Website Mistake Solo Professionals Make

Posted on August 14, 2012 by Pamela S. Wynn

The biggest website mistake – yes, I can narrow it down to one primary mistake solo professionals make when it comes to their websites. Many of the sites are lovely creations but nobody sees them and it is most often due to one big mistake – trying to serve biggest website mistakeeveryone.

Search engines are not really very smart, but they are very picky. You need to be very clear about what information you provide to them so that they can send you clients. Without clarity on who you are serving, there is not much chance that your website will bring you clients. If you have an educational site and don’t care about getting more clients, then you can be broad about your client based (but you’d still be more successfully with a targeted market).

When solo professionals come to me for help getting their websites found, most have only a general idea of who their clients are. They tell me things like “women” or “couples who want therapy” or “small businesses.” No wonder their lovely sites are not bringing them clients – they are not clear about who they want to serve and so are committing the biggest website mistake – not targeting your ideal client.

I can tell you are scrunching up your face and want to click away from here, but stay here with me for a minute or two, please.

Fix Your Biggest Website Mistake

It is pretty easy to fix the biggest website mistake. Go get a piece of paper or open a word processing program. Now list everything that you can think of about your favorite clients. Oh, don’t tell me you haven’t got favorites. Your nose will grow! We all have favorites. You can recognize them because you never dread calling them back. You look forward to their appointments. You may even stay in touch with them after their matter is closed.

Write down the details of your favorite clients and most likely you will see some trends in their characteristics – age, sex, income, occupation, marital status, religion, geography, anything at all that you can think of. When you see the trends, you can fix your biggest website mistake by writing directly to that client.

When you speak directly to your ideal clients, they will respond. Being clear about who your ideal is makes it much easier to get clear about your ideal client and then to write copy that your ideal clients find compelling.

If you want to know more about how to get your professional website found in online searches – and how to avoid the biggest website mistake – take a minute to get my Online Success kit over there in the right column.

 

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CAN-SPAM Act: Are You an Unintentional Spammer?

Posted on July 30, 2012 by Pamela S. Wynn

We all hate spammers – those emails for online pharmacies and porn sites that hopefully go directly to your email spam folder. But your office emails may make you an unintentional spammer. Yes, YOU.

An email box folder littered with spam messages.

An email box folder littered with spam messages. (Photo credit: Wikipedia)

If you have ever:

  • Sent an email about your services or your products from an email account, not an autoresponder
  • Added someone to your your autoresponder system after getting a business card at a networking event, or
  • Not shown a valid physical or postal address in your email about your products/services

Those are just three ways the CAN-SPAM Act can be violated. CAN-SPAM was passed by Congress in 2003. It applies to ALL email with a commercial purpose (like your services/products), not just to giant bulk emailers. You can read the Federal Trade Commission’s fact sheet on the CAN-SPAM Act.

CAN-SPAM Compliance

The best way for solo professionals to comply with the CAN-SPAM Act is to use an autoresponder system like AWeber or Mail Chimp. All the required language and do-dads are inserted into your emails sent through such autoresponder systems. You will not have to worry about Do Not Email Lists and Unsubscribe requests because the system does it for you automatically.

So having a system that is in compliance with the law is a good step, but you also need to be sure that you are not marketing to people who have not opted in or otherwise requested marketing information from you. They have to say its okay (opt-in) to send them any email with a commercial purpose, ie, marketing info. Another option is to send an intro email asking them to opt in if they would like more information about your practice. You can keep them on your list but you cannot market to them without express consent from the recipient.

After every networking event I attend, it seems that I receive an email from another attendee with a lame nice to meet you line followed by a pitch for their service or product. I see you blushing. This is probably one of the most common violations of the CAN-SPAM Act. So cut it out, unless you also ask them if it’s okay to send some information about your business or send them an invitation to opt in.

Short version:

Use an autoresponder for your practice

Don’t send marketing info unless you have an okay to do so

 

 

 

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